Custom track

Content SEO Training for Editorial Teams That Need Better Search Structure

A structured editorial sprint for teams who already publish but need shared language between SEO strategists, line editors, and analytics partners.

Topic cluster method

We map pillars and spokes against live SERP modules, then freeze a cluster contract: one primary query per URL, explicit merge candidates, and publishing order that respects your night-shift reviewers.

Briefing templates

Search-led brief shells include snippet risk notes, PAA hypotheses, and “must answer” bullets derived from annotated SERPs — not generic word counts.

Refresh program

Refresh tickets carry archetype tags (prune, merge, expand) plus stakeholder-ready language about trade-offs—no silent hoping engineering finds time.

Pulse routing diagram

SERP notes Brief shell QA rubric Editorial workflow desk Content review session → publish memo

Editorial workflow

Three-pass QA: intent alignment, structural integrity, measurement readiness. Each pass names an owner so async handoffs do not dissolve in chat threads.

Content review sessions

Live blocks where mentors mark up drafts in shared viewings, narrating moves so designers and strategists hear the same reasoning.

Overhead photo of markers beside printed spreadsheets on a dark desk

Contact reference

1016-2, Kanda Jinbo-cho 2-chome, Chiyoda-ku, Tokyo, Japan

+8111-229-7439